ⴹѷ (Mister Donut)

Mister Donut, the dominant leader in the premium donut market in Thailand, was brought to Thai consumer in 1978 and it became very popular and well accepted among the Thai since then. With the product concept “Donut for fun”, Mister Donut offers happiness, fun and enjoyment experiences to its customer.

As a leader of the donut market in Thailand, Mister Donut is committed to providing quality donuts with and incomparable taste, under slogan “a variety of ideas for a delicious donut only at Mister Donut” with a relaxed and friendly atmosphere as well as self - selection service customers feel at easy choosing from a variety of freshly donuts from their open kitchens. Mister Donut always gives top priority to quality, service and cleanliness, with affordable prices and a large selection of more than 50 kinds of donuts including “Pon De Ring”, Choco Bites, Pops, Saku saku, Flocky choc etc.

Mister Donut has enhanced its positioning of “Fresh Donut” by introducing “Micro Kitchen”, a see-through kitchen showing donut making process; this will also strengthen its innovative donut maker image. It was made to provide our customer the new eating experience of deliciously “Fresh Donut” right from the kitchen.

Mister Donut maintains its strategy by undergoing and enhancement program in the design and color of the outlets resulting in a more contemporary look. Our staff uniform was changed, giving a young energetic and fresh looking to our team member, besides, the effective communication tools such as TVC, Radio, printed, PR and marketing activities were employed to enhance the brand awareness among target consumer. By the end of 2009, Mister Donut operated more than 200 outlets covering the entire country and continues to expand more outlets in the future.


Kentucky Fried Chicken was founded by Colonel Harland D. Sanders, who started the KFC restaurant chain and was also the inventor of the Original Recipe Fried Chicken, “Colonel’s Marinated Original Recipe” which is made with the secret blend of 11 herbs and spices and is renowned for its taste and is enjoyed by customers all over the world.

KFC is the world's largest fried chicken restaurant company which offers customers great taste menu both food and drink. The company operates more than 15,000 branches in 80 countries across the globe and is opened daily to serve customers their famous meal. In Thailand, KFC has more than 400 branches which cover 70 provinces across the country and among these, 160 restaurants are operated by Central Restaurant Group (CRG). CRG is the sole franchisee of KFC since 1984.

KFC is determined to truly answer the demand of all customers’ lifestyle and occasions by introducing wide variety of selections and not limited to just Fried chicken. KFC also offers innovative snack and healthy menu to help maintain a good balance in consumer’s lifestyle, in believing that appropriate diet, together with enough rest and proper exercise will create a healthy body and mind.

Currently, KFC holds the biggest share in the fast food restaurant chain’s market in Thailand. It can be said that these days, KFC has become a part of Thai people’s everyday life, having offered customers great taste, high quality and fresh food, provided with protein nutrition. KFC also aims to improve and develop new product as well as maintain its standard in both quality and service. The company is also expanding its stores, including in the mall, department store, gas station, transport station, business district and to many community areas to reach their targets which are spreading throughout Thailand.


ҹ ͹ (Auntie Anne's)

Auntie Anne’s was founded by Mrs. Anne Beiler in Pennsylvania, United States. And it was brought into Thailand by Central Restaurants Group (CRG) with it first store at Central Ladprao in April, 1998. With the strong determination under “Uniquely Delicious” concept which to always provide only fresh, hot hand-rolled with golden-brown soft pretzels Auntie Anne’s has made itself become the undisputable leader in Thailand’s soft pretzel market.

Auntie Anne’s core objective is customer satisfaction, so our main strategies came directly from customer insights. Variety of products is among key strategies of Auntie Anne’s; in 2009 we introduced “Heavenly Delicious” campaign which provides nine different products throughout the year. This year, 2010, Auntie Anne’s continued its menu variety strategy by launching new campaign “Auntie Anne’s All Day Delicious” which is widely accepted by our customers.

Besides the constant new products, another strong character of Auntie Anne’s is its membership program. The membership program of Auntie Anne’s effectively builds close relationship with its customers. We also provide direct contact channel for our customer via our website www.pretzelclub.com as well as Pretzel Club line 0-2233-1166. The brand initiated several membership activities throughout the year which very well accepted by its members.

Furthermore as a results of its professional management team, Auntie Anne’s received the best of 4 International Awards form Auntie Anne’s Inc. USA (the parent franchisor ) namely; Pretzel Perfect Leadership Award, Brand Excellence Award, Pretzel Perfect Store Award and Pretzel Quest Celebrity Chef Award. Presently, Auntie Anne’s has more than 85 stores countrywide.

໻ ѹ (Pepper Lunch)

Pepper Lunch (Peppaa-ranchi ) is a" fast-steak " restaurant concept that originated in Japan in 1994. It was created by Japanese chef and inventor, Mr.Kunio Ichinose who wanted to serve quality, fast food without the need to train a chef for years.

At Pepper Lunch, diners get to cook their own food over a patented electromagnetic plate that is heated up to 260 degrees Celsius within one minute.

Pepper Lunch is an affordable DIY fast casual steakhouse with more than 200 stores in Japan. Pepper Lunch promises a dynamic and fresh culinary experience for everyone by presenting the novel concept of a sizzling steak. You can enjoy sizzling juicy steak at affordable prices. Menus are varied from various kinds of meats such as beef, pork, chicken or salmon to numerous types of Pepper rice dishes. They are served with vegetables allowing customers to cook and season by themselves using flavors of teriyaki, onion sauce, honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi) and that dash of freshly ground pepper to give the uniquely delicious taste.

Now there are over 200 Pepper Lunch stores in Japan and all over Asia, including South Korea, China, Taiwan, Singapore, Indonesia, Thailand and the Philippines. It aims to increase the number of store to 500 by the end of 2010 , of which 100 will be overseas.

Pepper Lunch Thailand is operated by Central Restaurants Group (CRG). The first store opened in Central World, 6th Fl. on November 17, 2007 and currently, there are 6 stores in Thailand.


һ (Beard Papa's)

Early in April 2009, CRG has added new brand its light food category – Beard Papa’s. Known as the bakery of the “World’s Best Cream Puffs,” Beard Papa’s has been a household name since 1999 when Yuji Hirota opened the first Beard Papa’s store in Fukuoka, Japan pumping out this unique cream puff to happy people. By remaining focused in quality commitment and attention to customer service, Beard Papa’s has courted a devout following of puff lovers who will attest that once you taste our cream puffs, there is no comparison.

Beard Papa’s has grown considerably since its beginnings, over 150 stores in Japan and more than 150 stores in other part of the world. Today you can find Beard Papa’s cream puffs throughout USA, Canada, Hawaii, Guam, China, Hong Kong, Taiwan, Malaysia, Singapore, the Philippines, Australia, Indonesia, French Polynesia, United Kingdom, Korea, Russia and Thailand.

Essentially, though, Beard Papa’s hasn’t changed much. We remain committed to delivering the highest quality and sharing an enduring passion for cream puffs and desserts. Its first shop is located in Siam Paragon, G floor. Beard Papa’s, now, has 7 stores located in key shopping malls in Bangkok.

Һٵ (Chabuton)

In March 2010, CRG introduced "CHABUTON" Japanese Premium Ramen into Thai market. CHABUTON is "TV Champion chef's Japanese Ramen restaurant". It offers the best quality and tasty ramen with hospitality.
CHABUTON is originated from Mr. Yasuji Morizumi who was named as "King of Ramen" from TV Champion, TV Tokyo Station. He is also the owner of the first ramen store appeared in MICHELIN Guide and ZAGAT LA which are widely known as the world's most respected source of tourist spots and restaurants in the United States.

CHABUTON offers varieties of signature ramen menus that are high quality and superior in taste, includes Tonkotsu Ramen, Shio Tonkotsu Ramen, Shoyu Ramen, and Shoyu Zaru Ramen. Its first store is located in Siam Square Soi 3.


⵹ (Cold Stone Creamery)

Cold Stone Creamery – America’s leading super premium ice-cream concept, opened its first store in Tempe, Arizona in 1988. Its success brings forth upcoming new stores of more than 1,450 stores all over the world – China, Korea, Canada, Denmark and the United Arab Emirates. The success of Cold Stone Creamery lies in its unique creations®. We offer you the ultimate American style of richness and deliciousness in ice cream you have ever tried. It starts with using the highest quality ingredients, followed by our signature process on a frozen granite stone for creating the most delicious 20 signature creations of your choice. Or, if you want to input your own idea, we also offer you our selection of ice cream flavors and of mix-ins mixed on a frozen granite stone. Only at Cold Stone Creamery, we deliver ice cream, smoothies and shakes, made from the best ingredients in the most creative way that is fun for you to watch and experience just the way you like it!

Cold Stone Creamery was brought to Thailand by Central Restaurants Groups (CRG) early 2010. Its first store located in Central world 6th Floor and opened on 14 March 2010. Cold Stone Creamery will expand more stores in prime area of Bangkok soon. Cold Stone Creamery “The Ultimate Ice cream Experience”

Һ Һ (RYU Shabu Shabu)

RYU Shabu Shabu restaurant, the shabu-shabu Japanese style with “all you can eat” concept, is customarily served with traditional gourmet soups such as the Katsuobushi Dashi Soup and the Osaka-styled Kombu Dashi Soup.

RYU, all-you-can-eat shabu shabu, is inspired by an Osaka-styled shabu shabu from Osaka, Japan. Presented in “all you can eat concept”, its buffet line serves an all-inclusive menu consisting of some of Osaka’s most famous dishes including sushi boxes and a large variety of sushi. What makes RYU Shabu Shabu unique is the restaurant’s intent to preserve and offer the savory delights of the traditional Japanese Osaka-styled buffet through gourmet soups and dipping sauces. RYU offers the Katsuobushi Dashi Soup (made with dried skipjack tuna) and the Kombu Dashi Soup (a clear soup consisting of pork broth and dried kelp) as well as a selection of three types of dipping sauces – Gomadare (white sesame), Ponzu (citrus-flavored) and Red Sauce (suki sauce).

Launched officially in March 2010 by the Central Restaurants Group, you can now fully enjoy the RYU Shabu Shabu experience today with a 1.5-hours long buffet at only 299 Baht (VAT and Service Charge included) at its first location in Siam Square Soi 3, managed by Central Restaurants Group (CRG).


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